By Kenesha Collins
The current market in business has become increasingly unpredictable. The competition is tough, and it's going to get more intense in the coming years. Businesses have to be more strategic when attracting, engaging, and retaining customers. Since more customers are shifting from cable to streaming services, regular advertising isn't enough to build and sustain a brand. Utilizing all forms of social media is vital, so the need for content writing has skyrocketed. Companies have also included content writing requirements in their job descriptions when hiring new staff. Candidates with proven content writing experience are likely given more consideration.
There's a lot of conversation around content writing, but you may not know all it entails. It is the process of planning, strategizing, writing, editing, and publishing content on digital platforms.
The following are some examples:
Blog posts
Articles
Press Releases
Content for online courses
eBooks
Whitepapers
YouTube or Podcast scripts
Case studies
Product descriptions and instructions
Social media posts
Landing pages
Newsletters
The goal is to bring awareness to your business and solidify yourself as an industry expert. You still may not see the need for a content writer. Although content writing may not produce an instant spike in sales, it can generate interest, provide information, and attract leads. It can provide a long-term return on your investment.
Here are some tips on getting started:
Just Write & Don't Worry about the Rankings
When you're starting out, your main focus should be sounding authentic. Creating content in your own unique voice is key. Don't worry about being perfect. The more content you create, the more you will improve. Be clear on your company's mission, objectives, and goals. Provide detailed product descriptions and engage with your potential customers. After a while, you'll notice the posts that gain traction and bring the most traffic to your website.
Your posts will also appear on search engines such as Google. This is called search engine optimization (SEO). When you're conducting research on the Internet, the websites that appear on the first page of Google have ranked the highest in SEO. That is the goal for businesses. Once you've mastered creating content, you can incorporate specific keywords and optimize your website so it's easier to find online.
Your Content Should Build Brand Awareness & Trust
Customers are more likely to buy products and services from companies they know. A customer will decide by searching websites and reading reviews. Create content about your industry, not just your product. Keep up with industry trends and establish yourself as the go-to in your field. It helps retain customers and build long-term relationships.
The best way to begin content writing is by writing blog posts. Blogging is a cheap and easy way to convey information to your audience consistently. According to marketinginsidergroup.com, 2-4 posts per week results in the highest gains in traffic per dollar spent.
Keep your content up to date. During slow content-generating months, refresh old content to make it new. A good rule of thumb is to ensure that you're posting quality content and not churning out posts for the sake of quantity. Content writing ensures that customers will get to know you as a person. They aren't just buying your product or service. They're investing in you.
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